Email Campaigns

These four examples are a small selection from a much larger body of work. Each began with an established subject and finished copy, but left room for me to develop a distinct visual interpretation in collaboration with the copywriter.

Imagery came from brand libraries, Getty or generative tools depending on what the idea required. Many animated heroes began as stills; to keep email GIFs below 4 MB, I concentrated movement in selected parts of the image rather than encoding the entire frame.