Selected project · 06
momondo
Merch people would actually wear.
momondo needed merchandise for influencer content and employee goodie bags. With Stay Curious already part of the brand, I designed an apparel collection that turned the tagline into an oversized graphic treatment rather than corporate merch.
01 / The concept
An existing tagline, reworked for apparel.
I received the merchandise brief and helped brainstorm possible product formats before designing the collection from scratch. Rather than placing the tagline or a corporate logo onto clothing, I made Stay Curious the central graphic element.
I developed softer, muted interpretations of momondo's colours to create a younger expression suited to apparel, while retaining enough of the palette and identity to feel recognisably momondo.
02 / Four colourways
Four colourways. One oversized gesture.
The scale of the back graphic was central to the design. I worked directly with the print supplier through test prints, pushing it close to the maximum printable size while ensuring the result still worked on the garment.
03 / The range
Designed as a collection. Narrowed for production.
The collection was designed with four hoodie colours, four T-shirt colours and four tote-bag colours. All hoodie and T-shirt colourways were produced; the tote range was reduced to two colours for final production to keep the range practical.
The finished collection was well received, with colleagues continuing to wear the hoodies regularly around the office.
