Selected project · 02
KAYAK × PROMPERÚ × STUDIOCANAL
Paddington in Peru × KAYAK
I designed the co-branded landing page, translating a partnership between KAYAK, PROMPERÚ and STUDIOCANAL into one production-ready digital experience.
01 / The design challenge
Three partners. One coherent journey.
The project brought KAYAK, PROMPERÚ and STUDIOCANAL together to support the release of Paddington in Peru. Each partner needed a recognisable role without the page feeling assembled from three separate brand worlds.
My responsibility covered the landing page from Figma through to the final responsive WordPress implementation. I built it in our custom Gutenberg-based Flexibuilder, adding custom CSS where the core components could not support the intended art direction.
02 / The experience
From cinematic storytelling to destination discovery.
The experience combined themed visuals and destination content with KAYAK's flight and accommodation discovery, connecting moments from the film with the real-world places behind them.
I used pacing and hierarchy to move from cinematic interest to practical travel planning, giving the campaign room to tell a story while keeping useful actions close to the moment of inspiration.
Inspiration to action
Lead with inspiration. Keep booking close.
The opening establishes Peru's breadth, then places flight search inside that same moment rather than sending visitors into a separate booking journey.
Useful by design
Make partner content feel native.
PROMPERÚ's practical travel information sits within the same visual rhythm, adding utility without interrupting the campaign experience.
Film meets destination
Bridge the film and the real destination.
Film imagery creates the transition into the destination guide, connecting Paddington's journey with places visitors could explore for themselves.