Selected project · 03
momondo & KAYAK
Scaling TV assets with Figma
I proposed, designed and built a modular Figma system that standardised recurring TV-screen production across momondo and KAYAK.
01 / The system
From repeat requests to a reusable capability.
TV campaign edits needed product screens across combinations of brand, market, language, vertical, page and display mode. The repeated manual setup made every new variant a design-production task and increased the chance of inconsistency.
I mapped the recurring decisions, then built a component system with variables and token-driven content. Production collaborators could create the variants they needed themselves, while the core design remained governed in one place.
02 / Component properties
Self-service without losing control.
The design judgement was deciding what should be flexible and what should stay fixed. Brand, locale, mode, vertical and page were exposed as clear properties; shared structure, spacing and presentation rules stayed protected. The result was simple to use without becoming fragile.
